In today’s global era of fast fashion, other clothing brands have slowly started to become aware of its ill effects on our environment. One of the most well-known fast fashion brands, H&M together with BabyBjörn promotes sustainable fashion through the exhibit, Fashion Revolution: The Future of Textiles.

The exhibit features the “Conscious” line of H&M which makes use of sustainably sourced and recycled materials. We also recently saw in their store a sign that says, more than half of the garments on sale are already from recycled or sustainably sourced materials. This is actually positive news coming from H&M which is the second largest producer of fast fashion clothing.

“Our biggest goals for H&M is to use only recycled or sustainably sourced materials by 2030. While this depend a lot on innovation, we remain positive and hopeful for a sustainable fashion future.”

The growing demand in the market to shift to products with a lesser impact on our environmental footprint has pushed major companies to adapt to more sustainable innovations in the industry practices. While the target to achieve full sustainability still has a long way to go and there are still claims of labor malpractices, we can only hope that these big industries continue to take positive steps to become a more environmentally-conscious and people-friendly fashion brand. It’s just the start, and we all have to start somewhere.

“Fashion Revolution is about the challenges -but also the possibilities- that are changing the fashion industry to help save our environment.”

If you want to learn more about this cause, visit the exhibit at the 2nd level of the Metropolitan Museum. It runs from January 30, 2019, to April 30, 2019.

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